Privacy policy

Privacy Policy

Last updated: 26 October 2026

This Privacy Policy explains how Penrose Skin collects, uses and shares your personal information when you use penroseskin.com (the “Site”), buy from us, join our emails or texts, or contact us.

It does not cover purchases from another seller or marketplace, whose own privacy notice applies.

“We”, “us” and “our” mean Penrose Skin Inc. Words such as Order, Subscription and Guarantee have the same meaning as in our Terms of Service.

1. Who We Are

Penrose Skin is operated by:

Penrose Skin Inc
312 W 2nd St, Unit #A2299
Casper, WY 82601
United States

Penrose Skin Inc is the controller responsible for your personal information, wherever you live and whether or not you buy from us.

For privacy questions or requests, contact us at:

Email: contact@penroseskin.store

2. Personal Information We Collect

Depending on how you interact with our Site, we may collect the following information:

Contact and Order information: your name, email address, phone number, billing address, delivery address, products purchased and Subscription details.
Payment information: our payment providers process your card or digital wallet details. We generally see only limited payment information, such as the card type and last four digits.
Messages and photos: information you send us when contacting customer support or making a refund, Guarantee, damage or delivery claim.
Skin reaction reports: information you provide if you report a reaction to one of our products.
Marketing preferences: whether you have agreed to receive emails or text messages.
Survey information: answers you choose to provide in surveys or feedback forms.
Technical information: device type, browser type, IP address, approximate location and information about how you use the Site.
Shopping activity: pages and products you view, products added to your cart and purchases you make.
Advertising information: information about the advertisement, campaign or link that brought you to our Site.
Email engagement: whether you open or click emails we send you.

We may also receive information from companies that help us operate our business, including payment providers, fraud prevention providers, e-commerce platforms, Subscription providers, advertising partners and delivery companies.

3. How We Use Your Personal Information

We use personal information to:

process payments;
fulfil and deliver Orders;
manage Subscriptions;
provide customer service;
process refunds and returns;
handle Guarantee claims;
investigate delivery problems;
prevent fraud and payment abuse;
secure our Site and payment systems;
manage chargebacks and disputes;
enforce our Terms of Service;
prevent misuse of offers or once-per-household promotions;
maintain appropriate business, accounting and tax records;
improve our Site, products and customer experience;
send marketing communications where you have agreed to receive them;
measure and improve our advertising;
comply with legal, regulatory, consumer protection and product safety obligations.

4. Legal Bases for Processing

For customers in the UK, European Union and other jurisdictions where a legal basis is required, we generally process your information under the following bases:

Contract: where processing is necessary to process and fulfil your Order, operate your Subscription, handle returns, refunds, Guarantee claims or provide customer support.

Legitimate interests: where necessary to prevent fraud, protect our business and customers, secure our systems, investigate disputes, enforce our Terms and improve our services, provided those interests do not override your rights.

Consent: where you agree to receive marketing communications or accept non-essential cookies and advertising technologies.

Legal obligation: where we need to retain or process information to comply with tax, accounting, consumer protection, product safety or other legal requirements.

5. Cookies and Tracking Technologies

We and our service providers use cookies, pixels and similar technologies.

We may use:

essential cookies needed to operate the Site, cart, checkout and customer account features;
analytics technologies to understand how visitors use our Site;
heatmaps and similar tools to improve Site usability;
advertising pixels to measure advertising performance;
email and text marketing technologies to measure engagement.

UK, EU and Swiss Visitors

We use only essential cookies unless you choose to accept non-essential cookies through our cookie banner.

You can change your preferences through the Cookie settings link available on the Site.

Other Visitors

Analytics and advertising technologies may operate by default where permitted by applicable law.

Where available, you can manage your preferences through our privacy controls.

We do not respond to traditional “Do Not Track” browser signals.

6. How We Share Personal Information

We may share personal information with companies that help us operate our business.

These may include:

our e-commerce platform;
payment processors;
Subscription providers;
email and text messaging providers;
customer support providers;
AI tools used to assist customer support;
fulfilment providers;
shipping and delivery companies;
customs providers;
analytics providers;
survey providers;
IT and hosting providers;
banks and financial institutions;
accountants, lawyers and other professional advisers.

These providers may process personal information only as necessary to provide their services to us and subject to their contractual and legal obligations.

7. Payment Providers

Payment providers, including card processors, digital wallets and buy-now-pay-later providers, process your payment information.

They may process your information under their own privacy policies and legal obligations.

We do not normally receive or store your complete payment card number.

8. Advertising Partners

Advertising partners such as social media platforms and search engines may collect information about products you view, add to your cart or purchase through cookies and advertising pixels.

When permitted by law, we may also send certain information, such as your email address or phone number, to advertising platforms in coded or hashed form so that they can match it with their users.

This information may be used to:

measure advertising performance;
attribute purchases to advertising campaigns;
show relevant advertisements;
create advertising audiences;
find customers who may have similar interests.

Advertising partners process information according to their own privacy policies.

For UK, EU and Swiss visitors, we share this type of information for advertising purposes only where the required consent has been provided.

9. Sale or Sharing of Personal Information

Under certain US state privacy laws, some advertising activities may be considered a “sale” or “sharing” of personal information or use of personal information for targeted advertising.

Where applicable, you may opt out using the Your privacy choices link available on our Site.

Where legally required, we also recognise a valid Global Privacy Control (GPC) signal as an opt-out request for the browser sending that signal.

We do not sell personal information for money.

10. Marketing Emails and Text Messages

We send marketing emails and text messages only where permitted by law and, where required, after you have agreed to receive them.

Agreeing to receive marketing communications is not a condition of making a purchase.

Every marketing email includes an unsubscribe link.

For text messages:

reply STOP to unsubscribe;
reply HELP for assistance;
message frequency may vary;
message and data rates may apply.

If you unsubscribe from marketing, we may still send transactional or service-related messages relating to your Order or Subscription, including shipping updates and renewal reminders.

We do not share the mobile phone number you provide specifically for text-message marketing, or your consent to receive such messages, with third parties for their own independent marketing.

11. Skin Reaction and Product Safety Information

If you report a skin reaction, we may collect information about:

what happened;
the product you used;
the relevant batch code; and
any other information you choose to provide about the reaction.

We use this information only to assist you, investigate the product and meet our product safety and legal obligations.

We do not use skin reaction information for advertising or marketing.

Access is limited to people and service providers who need the information to handle the report.

Where legally required, information may also be provided to regulatory or product safety authorities.

12. Artificial Intelligence

Some customer service responses may be written by or with the assistance of artificial intelligence tools using information contained in your message and relevant Order details.

We do not make decisions about you solely through automated processing where those decisions would have legal or similarly significant effects.

A person makes decisions relating to refunds and similar customer claims, and you may request human assistance.

13. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information.

These may include the right to:

request access to your personal information;
obtain a copy of your information;
correct inaccurate information;
request deletion;
restrict certain processing;
object to certain processing;
withdraw consent;
opt out of direct marketing;
opt out of targeted advertising;
opt out of certain sales or sharing of personal information;
request your information in a commonly used portable format;
appeal certain decisions regarding privacy requests.

We will not discriminate against you for exercising privacy rights available under applicable law.

14. How to Exercise Your Privacy Rights

To submit a privacy request, email:

contact@penroseskin.store

Use “Privacy” in the subject line and include the email address you use with Penrose Skin.

We may need to verify your identity before completing your request, such as by matching your email address with details relating to your Order.

An authorised representative may submit a request on your behalf where permitted by law and may be required to provide proof of authorisation.

We aim to acknowledge privacy requests within 5 business days.

Where applicable:

US requests are generally completed within 45 days;
UK and European requests are generally completed within one month;
complex requests may take longer where permitted by law.

Certain rights may be limited where we are legally required to retain information, including tax, accounting, fraud prevention or legal records.

15. Appeals and Complaints

If you are unhappy with how we handle your privacy request, please contact us first.

For certain US privacy requests, if we reject your request, you may reply with “Appeal” in the subject line. A person who did not make the original decision will review your request.

You may also contact the privacy or consumer protection regulator available in your jurisdiction.

UK residents may lodge a complaint with the Information Commissioner's Office (ICO).

16. International Data Transfers

Penrose Skin is based in the United States.

We and our service providers may process your personal information in the United States and other countries, including countries where our fulfilment, technology or service providers operate.

Those countries may have privacy laws different from those in your country.

When personal information belonging to UK, EU or Swiss customers is transferred internationally, we use appropriate safeguards where required by law, which may include:

transfers to countries recognised as providing adequate data protection;
participation in the applicable Data Privacy Framework;
Standard Contractual Clauses;
the UK Addendum to Standard Contractual Clauses; or
the UK International Data Transfer Agreement.

You may contact us for more information about safeguards used for international transfers.

17. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law.

As a general guide:

Order, payment, refund and tax records: up to 7 years after the Order;
Customer service messages and claim photos: up to 3 years after your last contact;
Skin reaction reports: up to 6 years after the report;
Marketing information: until you unsubscribe or after approximately 3 years of inactivity.

After you unsubscribe, we may retain limited information to ensure that we respect your request not to receive further marketing.

We may retain information longer where necessary to comply with the law or establish, exercise or defend legal claims.

18. Children’s Privacy

You must be 18 or over to purchase from Penrose Skin.

We do not knowingly collect personal information from children under 18 for the purpose of selling products to them.

We do not knowingly sell or share personal information relating to anyone under 16.

If you believe that a child has provided us with personal information, contact us at contact@penroseskin.store.

19. Security

We use reasonable administrative, technical and organisational measures designed to protect personal information.

However, no internet transmission or storage system can be guaranteed to be completely secure.

Please do not send us full credit card numbers or other sensitive payment credentials by email.

20. Business Transfers and Legal Disclosure

We may disclose personal information where required by law or where reasonably necessary to:

protect our legal rights;
investigate fraud;
enforce our Terms;
respond to legal proceedings;
respond to payment disputes or chargebacks.

For example, if you dispute a payment, we may provide relevant Order and transaction records to your bank, card issuer or payment provider.

If Penrose Skin is sold, merged, acquired, reorganised or otherwise transferred, relevant personal information may be transferred as part of that transaction. Any new owner must handle the information in accordance with applicable privacy law.

21. Third-Party Websites

Our Site may contain links to third-party websites.

Those websites operate independently and have their own privacy policies.

Penrose Skin is not responsible for the privacy, security or content practices of third-party websites.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page.

If we make a material change, we may also notify you by email or display a notice on our Site where appropriate.

23. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact: